Influencer Marketing
Always-on social, run by a named team, measured on what it sells.
We pick creators like we're spending our own money
Most influencer campaigns fail at selection, not creative. We vet every creator before a euro moves: real engagement, real audience, no bought followers, no brand-safety landmines. For Red Bull we screened over 2,000 Irish creators down to a working list of 80. That list became the plan.
Then we make the work. Strategy, casting, contracting, production, paid amplification and reporting sit with one team, in-house — so nothing gets lost between a talent agency, a creative shop and a media buyer. We set the commercial target before we brief anyone, and we measure against it. If a creator isn't right for your brand, we say so before you pay them.
Services
Creator Strategy & Talent Mapping
We start with the audience, not the follower count. We map creators against your category entry points, screen for audience overlap, engagement quality and fake followers, then hand you a shortlist with the reasoning attached. We know the Irish market intimately, every major talent agency, every roster, every rate.
Ambassador & Always-On Programmes
One post is an ad. A year of posts is a relationship. We build long-term ambassador programmes that give a brand a recognisable human face, the way Bundee Aki became inseparable from Supermac's. We handle the contracting, the content calendar and the renewal conversation.
Campaign Creative & Production
Creator work lives or dies on the idea. We concept the campaign, brief the talent, and produce alongside them, from phone-shot authenticity to full crewed shoots. Our creative team has taken influencer-led work to Spider, Vega and DMA recognition, including Ireland's largest TikTok campaign.
Creator-Led Paid & Whitelisting
Organic reach is the start, not the finish. We put paid spend behind the content that earns it, using Spark Ads, whitelisting and creator handles to keep the trust signal intact. On Supermac's, creator-led paid delivered a peak ROAS of 125 and a 28c cost per order.
UGC & Content at Scale
Not every brief needs a name. We build UGC pipelines that generate volume, product seeding, customer content programmes, gifted creator tiers, so your paid social always has fresh, native-feeling assets to test.
Compliance, Contracting & Brand Safety
Spend follows proof. Organic performance decides what gets boosted: only content beating the brand's rolling engagement benchmark earns budget. Paid then feeds back, telling us which hooks win at scale so the organic feed changes that week.
Measurement & Attribution
We report on what the campaign was hired to do. Creator-level discount codes, tracked links, UTM discipline and post-campaign analysis tied back to sales, not a screenshot of a story view. Every campaign ends with a report you can take to a board.
Case Studies
Workvivo by Zoom
FAQ
01
How do you choose creators?
Audience first. We screen for genuine overlap with your buyers, then test engagement quality, audience legitimacy and follower authenticity using verification tools and our own checks. We also review a creator's back catalogue for anything that could become a brand-safety problem. Follower count is the last thing we look at.
02
Should we use one big name or several smaller creators?
Usually several. Micro and mid-tier creators consistently deliver higher engagement at lower cost, and long-term partnerships outperform celebrity one-offs. That said, a well-chosen ambassador can carry a brand for years. We'll model both against your objective and tell you which one the budget favours.
03
How do you prove it worked?
We agree the commercial metric before we brief anyone, sales, sign-ups, footfall, app downloads. Each creator gets a unique code or tracked link, so performance is attributable at an individual level. You get a full end-of-campaign report with results against target and recommendations for next time.
04
Who handles contracts, rights and disclosure?
We do. Fee negotiation, usage rights, exclusivity, ASAI-compliant disclosure and content approval all sit with us. You approve the creative; we manage the relationship and the paperwork.
Ready to grow?
We’d love to hear about your project and how we can help you unlock growth. Karen will be in touch once you complete this form.
Karen Buchanan
Head of Sales