Search Marketing Audit

In today’s world search engines are a primary source of information for millions of people. Search Engines like Google, Yahoo and Bing (formerly MSN) are often the first port of call for people looking for information. If your business website is not appearing prominently for searches for your product or service then you are missing a huge opportunity… that’s where we can help!

Why is an audit important?

Consider, in an offline context, what it would be like if no one could find your place of business, that is what it is like today if your website cannot be found in search engines. Potentially valuable customers never even know you are there. It is not enough to be found for your business name as that only captures searchers that already know where you are.

The first step to being found in search engines is to know where you stand today.

We offer two audits that can help you establish the search engine strength of your website:

1. Search Engine Optimisation Audit - €500

Our SEO experts will provide you with a thorough review of your website:

  • Assess how friendly your website is for search engine indexation
  • Inspect the technical architecture of your website
  • Identify targeted keywords for your niche
  • Analyse the ability of your website to target these keywords
  • Evaluate current ranking of your website
  • Provide a detailed report outlining our findings

2. Advanced Search Marketing Audit from - €1800

In addition to the basic audit above, we will do an advanced audit incorporating:

  • Installation and 2 months monitoring of web analytics
  • Detailed analysis of structural internal link architecture
  • Qualitative inlink analysis
  • Pay-Per-Click analysis and recommendations (including management for 2 months)
  • Development of an in-depth search marketing strategy

Digital Marketing Services

Search Engine Optimisation

Granite Digital have been successfully involved in SEO for many years. Our Search Optimisation (SEO) services are varied and extensive with the objective of always achieving maximum visibility for our clients' online content in the SERP’s (search engine results pages).

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Search Marketing Audit

In today’s world search engines are a primary source of information for millions of people. Search Engines like Google, Yahoo and Bing (formerly MSN) are often the first port of call for people looking for information.

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Search Engine Marketing

Granite Consulting are one of Ireland’s leading digital marketing agencies, with a proven record for delivering results and new business for our clients through search engine marketing.

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Pay Per Click Management

Pay Per Click (PPC) is an online advertising model where advertisers pay the publisher on a "cost per click-through" basis. Led by Google AdWords, it is the primary advertising model on search engines and their advertising networks.

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Blogging

A blog features diary-type commentary and links to articles on other websites. Blogging is useful for marketing and in particular search engine optimisation. There are plenty of other benefits to blogging.

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Email Marketing

Traditional mail can be costly and time consuming. It can also slow lead times and is difficult to measure. With Email Marketing you can interact with your customers in the most cost effective and environmentally friendly way.

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Digital Media Buying / Display Advertising

We have huge and broad experience of managing online display advertising campaigns for varied clients. Unlike traditional advertising, digital display media involves programmatic advertising to automate the decision-making process of digital media buying.

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