Digital Marketing

Email Marketing

Interact with your customers in the most cost-effective and environmentally friendly way.

Email has the power to inform other marketing channels—and drive overall marketing success.

More brands will recognize email as the most reliable, most personal, and highest performing channel in their marketing toolkits—and that means email will move from the sidelines to the core of a successful marketing mix.

Email marketing is your most measurable channel. You can measure overall campaign performance such as open, click-through, and conversion rates, but an email address as a unique identifier also gives you a glimpse into each subscriber’s behaviour and preferences.

At Granite, we work with a number of ESPs (Email Service Providers) namely Mailchimp, Campaign Monitor, DotMailer and Constant Contact among others.

What is Email Marketing?

Traditional mail can be costly and time-consuming. It can also slow lead times and is difficult to measure. With Email Marketing, you can interact with your customers in the most cost-effective and environmentally friendly way. It also provides effective delivery and measurability. Although we will run your Email Marketing campaign for you, you will retain control as it is permission-based.


 

Integrated Email Marketing Approach

To be successful now and into the future, email marketers can no longer afford to stay in their channel silos, because that’s not how your customers experience your brand, either. While a strong email program will be the foundation of a successful marketing organization, the tight integration with other channels will set mediocre email marketing programs apart from the outstanding ones.

Email Marketing Services

  • Email Template Design
  • Database Segmentation
  • Pre-send Testing
  • Automation & Workflows
  • Campaign Development
  • ESP Collaboration 
  • Insights & Analytics
  • GDPR Email Consultancy
Pay Per Click (PPC) Advertising
Display Advertising & Media Buying
Search Marketing Audits

Related Projects

DAVY
TU Dublin