IDA IRELAND

Elevating Ireland’s story for global investors

AWARDS

SERVICES

Competitive & Benchmark Research
User Experience (UX) Workshops

Personas & Empathy Mapping
User Experience (UX) Design
User Interface (UI) Design
Front End Development
Web Development
Kentico EMS
Content Migration
Multi Sites
Multi Lingual

TECHNOLOGIES

Kentico
Microsoft Azure

IDA Ireland is the Irish Government agency with responsibility for attracting Foreign Direct Investment into Ireland from manufacturing and internationally traded services sectors. It also encourages existing investors to expand and develop their businesses

The goal_ To create an elegant new information architecture built on the back of analytics, stakeholder interviews and strategic insights with intuitive search capabilities.

$22m

$22 million secured in new financing

800%

Rise in site visits

The Impact_

Through strategic content navigation new digital channel is well integrated into the IDA’s sales and marketing process and is optimised for lead generation and conversions, thus, supporting their mission of informing, identifying and connecting to potential FDI opportunities.

The Solution_

End-to-end support, including design, development, maintenance, and hosting of their websites. Their original site had been built on ROXEN and this was no longer supporting IDA’s needs to their satisfaction.

The updated site was launched in September 2017, redesigned and relaunched in 2023. The project laso included: