DATALEX
Shaping the Future of Airline Retail
Datalex, a leading provider of digital retail solutions for the airline industry, wanted to redefine how it communicated its complex offering online. The company required a website that could simplify messaging, support multilingual functionality, and serve as a growth driver by improving usability and lead generation.
Strategic Objectives_ The objectives included creating a mobile-first platform that delivered a seamless user experience and an accessibility-first design to ensure inclusivity. Integration with HubSpot was key for streamlining lead management and aligning sales and marketing. Datalex also needed a digital identity that positioned it as a strategic partner for airlines globally.
The Result_
The new website transformed Datalex’s digital presence with clear, simplified messaging and a multilingual, mobile-first approach. Accessibility improvements ensured the platform could serve a global audience, while HubSpot integration optimised lead management and campaign performance.
Results were significant, with a 116% increase in web users, a 142% rise in overall users, and a 210% year-on-year increase in conversion rates.
"JetBlue Airways is pleased to extend its successful partnership with Datalex. We will continue to innovate and extend our digital travel retail offer and service using the Datalex platform."
Jonathan Rockett
Chief Executive Officer
Datalex
LUMA Vision_Creating an innovation brand for global expansion
