BakerHostetler
A website for the future
SERVICES
Established in 1916, BakerHostetler is one of the largest law firms in the U.S., with more than 1,000 lawyers and 18 offices across the country.
The Challenge_
The lawyers of BakerHostetler are known for looking ahead — focusing on the issues and opportunities that affect clients as whole enterprises, now and in the future. In designing the firm’s new positioning strategy and website, we did the same. We met with key stakeholders and reviewed the firm’s strategic plan and competitor messages to create positioning that was authentic, distinct and impactful. The resulting positioning headline, “Achieve Enterprise Success,” encapsulates BakerHostetler’s top-down, holistic approach. With an eye on the future, we provided a Brand Message Guide showing how to bring the positioning to life in a range of communication assets.
The Solution_
Next, we applied the positioning to a new firm website. Its home page highlights key “enterprise issues” — like generative AI and digital assets — right from the start. Anticipating change, we created a design that will be easy to update as evolving issues replace older ones.
The site’s abundant video, dynamic movement and modern imagery position BakerHostetler as forward-thinking, without veering into the trendy. Its clean, authoritative look will serve the firm well for years to come.
Thank you to everyone on the Right Hat team for your good work and all of your efforts in building the fantastic new website.
Despina Kartson
Chief Marketing Officer
Ready to grow?
We’d love to hear about your project and how we can help you unlock growth. Karen will be in touch once you complete this form.
Karen BuchananHead of Sales
JAMS_The way forward for JAMS
