TU Dublin
Ready to unify three of the most prestigious institutes of technology into Ireland's largest educational institution, TU Dublin was determined to take the lead and transform its digital experience combining its three websites.
Ready to unify three of the most prestigious institutes of technology into Ireland's largest educational institution, TU Dublin was determined to take the lead and transform its digital experience combining its three websites.
TU Dublin had great assets: branding, content, 25,000 students and a new city campus ready to launch. Yet their online experience didn't play together, mirroring the fragmentation before the merger and not conveying excitement students felt about being on campus. Their digital footprint didn't cater to the audience's expectation.
We began by developing a strategy by diving deep in understanding their users and journeys to transform the experience. We reshaped TU Dublin’s view on content with insights and collaborated with their branding agency to create a cohesive, common digital vision. Our highly skilled developers amalgamated the previous system into an integrated TU Dublin ecosystem. We did this by introducing a new delivery model and breaking silos through integrated, diverse agile teams.
