Our Work
NOA
Transforming the Way We Consume Media with NOA – News Over Audio.
Multi Award Winning App & VC backed enterprise.
In a world where time is of the essence and traditional newspaper circulation is declining, NOA emerges as a revolutionary solution.
This subscription-based app offers professionally narrated audio articles from prestigious publishers like the Washington Post, Financial Times, Harvard Business Review, MIT Tech Review, The Times, and more.
With a foundation rooted in innovation and backed by significant investor support, NOA has not only addressed the challenge of dwindling readership but has also garnered widespread acclaim and recognition.
![](https://www.granite.ie/wp-content/uploads/2022/12/noa-hero-1920x1080px-1.jpg)
![](https://www.granite.ie/wp-content/uploads/2023/02/noa-hero-1080x1920px.jpg)
The Big Problem
Irish newspaper circulation is dropping year on year. Circulation of the Morning titles dropped by 14% and the Sunday down 15% in 2020. With people’s lives becoming increasingly busier and busier, people are no longer having the time to sit down and read newspapers and articles.
They needed to create a subscription-based app that would allow users to access news articles from a wide range of international newspapers in an audio format.
![](https://www.granite.ie/wp-content/uploads/2022/12/noa-body1-1920x1080px-1.jpg)
![](https://www.granite.ie/wp-content/uploads/2023/02/noa-body1-1080x1920px.jpg)
The Solution
![](https://www.granite.ie/wp-content/uploads/2022/12/noa-body2-1920x1080px-1.jpg)
![](https://www.granite.ie/wp-content/uploads/2023/02/noa-body2-1080x1920px.jpg)
Business Impact
- NOA the app is a new subscription-based concept for the consumption of news content created from newspaper articles through an audio format.
- NOA won the IABM Media company of the year 2019 in London in December 19
- Its content providers include the Financial Times, Washington Post, Economist, Bloomberg, The Times, Harvard Business Review and many many more.
![](https://www.granite.ie/wp-content/uploads/2022/12/noa-lifestyle-1920x1080px-1.jpg)
![](https://www.granite.ie/wp-content/uploads/2023/02/noa-lifestyle-mobile-1x.jpg)
Services and Technologies Used
- Strategy & Consulting
- Research & UX Design
- Technology & Engineering
- Innovation & Digital Product Management