NOA

A subscription based app that allows users to access news articles from a wide range of international newspapers in an audio format.

The Big Problem

Irish newspaper circulation is dropping year on year. Circulation of the Morning titles dropped by 14% and the Sunday down 15% in 2020. With people's lives becoming increasingly busier and busier, people are no longer having the time to sit down and read newspapers and articles.

The Solution

We started off by developing a CMS that allowed the daily broadcasts from newspaper articles to be uploaded and tagged. Once this was done, we moved to developing the app side, creating a UI that allows users to access news articles and select items of specific interest to them. To entice new users to subscribe and sign up to a monthly subscription payment model, we introduced trial periods.

Business Impact

  • NOA the app is a new subscription-based concept for the consumption of news content created from newspaper articles through an audio format.
  • NOA won the IABM Media company of the year 2019 in London in December 19
  • Its content providers include the Financial Times, Washington Post, Economist, Bloomberg, The Times, Harvard Business Review and many many more.

Services and Technologies Used

Strategy & Consulting

Research & UX Design

Technology & Engineering

Innovation & Digital Product Management

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