Our Work
NOA
A subscription based app that allows users to access news articles from a wide range of international newspapers in an audio format.
The Big Problem
Irish newspaper circulation is dropping year on year. Circulation of the Morning titles dropped by 14% and the Sunday down 15% in 2020. With people’s lives becoming increasingly busier and busier, people are no longer having the time to sit down and read newspapers and articles.
The Solution
We started off by developing a CMS that allowed the daily broadcasts from newspaper articles to be uploaded and tagged. Once this was done, we moved to developing the app side, creating a UI that allows users to access news articles and select items of specific interest to them. To entice new users to subscribe and sign up to a monthly subscription payment model, we introduced trial periods.
Business Impact
- NOA the app is a new subscription-based concept for the consumption of news content created from newspaper articles through an audio format.
- NOA won the IABM Media company of the year 2019 in London in December 19
- Its content providers include the Financial Times, Washington Post, Economist, Bloomberg, The Times, Harvard Business Review and many many more.
Services and Technologies Used​
- Strategy & Consulting
- Research & UX Design
- Technology & Engineering
- Innovation & Digital Product Management