Enhancing Stakeholder Engagement Through Elegant Information Architecture with Intuitive Search Capabilities
IDA Ireland is the Irish Government agency with responsibility for attracting Foreign Direct Investment into Ireland from manufacturing and internationally traded services sectors. It also encourages existing investors to expand and develop their businesses.
They sought a partner to aid them in their digital journey including the design and maintenance of a new digital platform and support for their long-term digital marketing needs.
To create an elegant new information architecture built on the back of analytics, stakeholder interviews and strategic insights with intuitive search capabilities.
End-to-end support, including design, development, maintenance, and hosting of their websites. Their original site had been built on ROXEN and this was no longer supporting IDA’s needs to their satisfaction.
IDA Ireland now has a fully optimised mobile-friendly site with unique, clear and indexable CTA’s ensuring that users can navigate the site effortlessly without any mental strain.
The site now contains a logical content flow featuring clear paths to conversion with user experience in mind. However, for specific content discovery, Granite also included a simple and effective search function for straightforward discovery.
The process includes constant reviewing and auditing of performance to ensure the site is always fit for purpose and is now baked in by design ensuring the site remains relevant.
“We appreciate all the hard work in the past couple of months! Loving the website, great to see it live. Thanks to the team at Granite.”
Aimee Stewart, Head of Global Marketing - IDA Ireland
©Granite Digital