Our Work
Ergo Technology Group
Navigating the Digital Frontier: Ergo’s Partnership with Granite Transforms Online Strategy
Ergo, Ireland’s largest privately-owned IT services company, embarked on a transformation journey to enhance its online presence and align with its ambitious growth strategy.
Partnering with Granite, Ergo aimed to revamp its corporate website using WordPress CMS hosted on WP Engine.
The Big Problem
Ergo’s old website faced limitations in flexibility, user experience and content management. Ergo recognised the need for a modern, user-centric website that reflects its brand values and expertise across various sectors.
To aid Ergo’s vision of becoming the largest and most trusted professional services firm in Ireland for CIOs and CTOs, Granite needed to:
- Establish a clear and consistent brand identity that communicates Ergo’s positioning and core areas of expertise.
- Enhance credibility and authority in Ergo’s core areas of focus.
- Improve user experience and engagement through intuitive navigation and informative content.
- Empower Ergo’s team to maintain and update the website efficiently.
- Integrate innovative technologies for seamless operations and reporting.
The Research
Every Granite project begins with Discovery, which is broken into three key areas: Research, Plan and Explore.
Granite conducted in-depth research through conducting a rigorous analysis of Ergo’s competitive landscape to set benchmarks, interviews with Ergo’s clients which provided invaluable insights, ensuring the project’s alignment with user needs.
Close collaboration with Ergo’s in-house technical team was integral to ensuring seamless integration of the developed code with their CMS.
The Solution
A user-centric design that focuses on clear navigation and intuitive user experience while reflecting the Ergo brand and identity. The newly designed website layout ensures visitors can easily find relevant information and navigate through different sections seamlessly.
Leveraging WordPress and WP Engine, Ergo’s team gained access to a user-friendly content management system that allows them to update and manage website content with ease. The modular approach to page development facilitated rapid updates and ensured consistency across different sections of the website.
Granite seamlessly integrated the new website with Ergo’s CRM and automation tools, enabling streamlined processes and enhanced functionality. WordPress Multi-Language was also implemented to allow for UK and US English and to accommodate for future global expansion.
Business Impact
- The new website enhanced brand credibility by effectively communicating Ergo's expertise and credibility in IT services, strengthening its position as a trusted partner for CIOs and CTOs. Ergo's website now offers a seamless and intuitive user experience, leading to increased engagement and improved customer satisfaction. Ergo's team is empowered to maintain and update the website independently, ensuring content remains relevant and up-to-date.
“As a trusted advisor to some of the world’s leading CIOs, we believe it is important to have a website that demonstrates the ambitions of our brand, offers a user-centric experience, while also clearly articulating the numerous ways we help companies across the globe to navigate the rapidly changing and evolving IT landscape.”
Services and Technologies Used
- Strategy & Consulting
- Research & UX Design
- Technology Innovation
- Digital Product Management