Our Work
Celtic Whiskey Shop
From Ancient eCommerce to a Trending Irish Gem
Celtic Whiskey Shop is the leading Whiskey eCommerce site in Ireland, stocking the largest range of Irish and international whiskey online in Ireland and possibly worldwide.
The site has become an encyclopedia and a reference point for rare and hard historic whiskeys.
Website Innovation
The site is implemented in Opencart and is 100% self-hosted, designed and built in Ireland.
It has been growing organically over the last 9 years and, at this point, ranks no 1 for many of the main brands of popular whiskey – that’s ranking above large players like Amazon and Tesco.
The User Journey
The goal is to get the shopper to place as many bottles into their shopping cart and then select from the cart what they wish to purchase.
On liquor sites, there is a limitation in the levels of encouragement of the shopper to put more products in their cart, so this presents a unique challenge. How to get the shopper to spend the max without encouraging them to purchase more products.
It is easy to navigate and draws the customer in. A typical customer will make a lot of discoveries before deciding to purchase a premium bottle or two.
The Results
- Celtic Whiskey Shop is the perfect examples of niche selling. They rank no 1 in Google for many products due to the quality of their content. Over 65% of their customers are returning to purchase again. The results of the site are the measure of its success and continued growth in the Whiskey Sector. This results from their owners' constant innovation and development of the sector.
Services and Technologies Used
- Strategy & Consulting
- Research & UX Design
- Technology & Engineering
- Innovation & Digital Product Management