HUAWEI LAUNCHES IRELAND’S BIGGEST TIKTOK CAMPAIGN FOR P SMART PHONE
With Tik Tok now offering an attractive alternative for Irish advertisers, Huawei Ireland has launched a new campaign to promote the Huawei P Smart 2021 phone on the platform.
Created by Connector by Granite with collaboration from Aiken PR, the Andrea Roche Agency and Seahorse Media, the new campaign enlisted TikTok super star Tadhg Fleming and his father Derry to be at the stars of this campaign. The Flemings shot into stardom during the first lockdown gaining over 2m followers in the process, achieving global recognition including an appearance on Jimmy Kimmel Live!
Research by Huawei Ireland shows that Irish people spent upwards of nine hours a day on their smartphones during the first lockdown of 2020 with as much as 47% of this on social media, specifically TikTok.
The latest campaign is set to deliver over 10m impressions and takes an integrated approach mixing public relations, social, influencer marketing, TV, digital advertising and a bespoke TikTok challenge produced by the influencer.