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Our Work

Workvivo

Enhancing User Experience and Conversion Rates: Workvivo’s Headless CMS
The Granite team successfully re-platformed Workvivo’s website, transitioning to a composable, headless architecture on a serverless platform.  Through data-driven strategies and cutting-edge technologies, the project enhanced user experience, optimised conversions, and streamlined content management, significantly increasing user engagement, lead generation, and operational efficiency.

Strategic Objectives

The primary objective was to develop a high-performance, lead-generating website for Workvivo, deeply integrating with various MarTech services to maximise conversion rate optimisation (CRO). This included:

  • Implement a high-quality user experience with efficient content management.
  • Implement watertight security measures to protect user data and website integrity.
  • Use cutting-edge technologies to optimise website performance and scalability.
  • Increase conversion rates and strengthen user engagement across the website. 

Design Concept

The design was centred around the need to create a high-performance, visually appealing, and user-friendly website that aligns with Workvivo’s brand ethos and objectives. 

A composable, headless architecture was chosen to ensure flexibility, scalability, and future-proofing. By separating the front-end and back-end, Workvivo gained the ability to update and modify the website without impacting the underlying infrastructure.

The decoupled nature of the architecture allowed for greater design freedom, enabling the team to experiment with different layouts, interactions, and visual elements to create a unique and engaging user interface.

User Experience (UX)

The user experience was crucial throughout the design process. 

Figma’s collaborative capabilities facilitated iterative design reviews and feedback sessions, ensuring continuous refinement of the user interface. 

The team focused on creating intuitive navigation, clear calls to action, and a visually appealing layout that guided users through the website effortlessly. 

Personalisation was also integrated, tailoring content and experiences based on user preferences and behaviour.

Customer Engagement

The design aimed to encourage deeper consumer engagement by creating a visually captivating and interactive experience. 

The use of high-quality imagery, engaging animations, and thoughtful micro-interactions enhanced the overall appeal of the website. 

Additionally, the integration of social media sharing functionality and interactive elements such as quizzes and polls encouraged users to actively participate and share their experiences with others. 

The Jamstack architecture also ensured that the website remained responsive and performant across various devices and screen sizes, further improving user engagement.

Creative Content

By adopting a composable, headless, and serverless architecture, we successfully delivered a flexible and scalable platform for content delivery. 

The use of Strapi as a headless CMS allows for efficient content management and delivery across various channels and devices. Next.js, as the front-end framework, provides fast and dynamic content rendering, enhancing user experience and engagement.

The integration of Cloudinary as a Digital Asset Management (DAM) system streamlined the handling of media assets, ensuring optimal performance and delivery. Additionally, the implementation of Cloudflare ZeroTrust security added an extra layer of protection for content and website integrity, safeguarding against potential threats and vulnerabilities.

Results

Comparing 4 months before and 4 months after launch Workvivo’s website delivered strong CVR  results including:  

60% – CVR increase in homepage

138% – CVR increase in performance pages

266% – CVR increase in direct traffic

"When you consider seasonality (3 months pre go-live were the lead in to the holidays and always busier than the first 3 months of the year), these are incredible results. When compared to the previous year, they are even better."

Bryan Seale - Creative Producer - Workvivo by Zoom
Cork
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