With the website design industry ever changing, our Web development team are continually adapting to this changing landscape in the way they approach website design. Responsive Web design is a strategy of design in which the website responds automatically to the end user's behaviour and environment depending on the screen size, platform of use and orientation.
Responsive design allows Web pages to adapt seamlessly to the screen that they are showing on without compromising functionality and aesthetics. Websites with responsive design are viewed the same no matter which device you are using and any movement the user makes. The information stays on the screen and the user does not have to scroll left and right to make the information for on the page.
It is estimated that 25% of internet users only access the internet via a mobile device - smartphone or tablet. Desktop internet users are expected to grow from 1.4 billion in 2009 to 1.6 billion in 2015 while mobile internet users are expected to grow from approximately 800 million to 1.9 billion during the same period (ComScore Survey).
Recommended by Google
Crucially, Google recommends that webmasters follow the industry best practice of using responsive Web design, namely serving the same HTML for all devices and only using CSS media queries to decide the rendering on each device.
Why opt for Responsive Design?
- Amazing UX
- Help your business get that competitive edge
- Make website use easier - reduce Bounce Rate!
- Save money long-term and avoid "retro-fitting"
- Reach to the ever growing mobile audience
- One website - One SEO campaign
- Enhanced performance and Return on Investment (ROI)
- Wider browser support
- Google recommends it - probably the most important reason of all!
Responsive Web Design Strategy
Content comes first! It is vital that content is structured for every page of the website. This allows the developer to start thinking about the site in a linear form, which is the way mobile version of your site will be. All content questionsshould ideally be answered at this stage.
Presenting content blocks identified during the previous Content Analysis stage in the form of a dynamic HTML wireframe. This allows the content to be viewed on multiple devices. The key is to keep it simple!!
At this stage the Web development team will identify whether to start with the desktop or mobile static mock for each particular site. It is at this point that the client should focus on the layout, colour, style of images, etc. that they want for their website.
This stage is about translating the visual language of the static mock to various devices. Dynamic HTML prototype of the design is created that can be tested on different devices i.e smartphones, tablets, desktops, etc.
Design Style Guide
A HTML digital style guide is developed to help our developers to identify the sizes, styles and colours of the main HTML elements of the website.
Site is coded according to the static mocks, prototypes and digital style guide, and then integrated with the content management system (CMS).
Final website is tested by the development team in conjunction with the client.