Once understood we had to reverse this trend and develop a mobile-first website that demonstrated best-in-class user experience and technical performance to enable Maldron compete digitally vs the OTA’s. This digital transformation would ensure Dalata won back significant market share via direct bookings from their suite of websites. MaldronHotels.com is now a best in class mobile first website design which ensures a frictionless user experience. It offers tangible value to direct consumers and is a platform that enables Maldron Hotel’s to easily build direct relationships with their customers
About the client
Maldron Hotels are Ireland’s leading 3 & 4 star family hotels owned and operated Dalata Hotel Group. There are 18 hotels across Ireland and the UK. Dalata Hotel Group plc is Ireland’s largest hotel operator, with a current portfolio of 40 three and four star hotels with over 7,500 rooms.