Email Marketing

44% of consumers made at least one purchase last year based on a promotional email they received.

What is Email Marketing?

Traditional mail can be costly and time consuming. It can also slow lead times and is difficult to measure. With Email Marketing you can interact with your customers in the most cost effective and environmentally friendly way. It also provides effective delivery and measurability. Although we will run your Email Marketing campaign for you, you will retain control as it is permission based.

There are two main types of Email marketing.

1. Direct Mail

Direct email involves sending a promotional message in the form of an email. For example, a special offer announcement.

2. Retention email/ e-newsletters

Retention emails usually take the form of regular emails known as newsletters. A newsletter may carry promotional messages or advertisements, but its main aim is to develop a long term impact and relationship with the receiver.

Benefits

  • Cost effective way of communicating with your target audience
  • Increased sales
  • Email lets you deliver your message directly to people – unlike a website where you need the people to come to you
  • Gain new customers
  • Retain customers
  • Stay in touch with your customers
  • Segmentation by sending emails to subscribers who meet certain criteria
  • Contact customers regarding your latest offers and news
  • Introduce new products/services
  • Reinforce your brand
  • Results are trackable
  • Environmentally friendly
  • Inside knowledge and feedback

Email Marketing Service

We can tailor an email newsletter service to suit your needs. We can design, personalise and implement your email newsletter campaign.

Our Email Marketing service includes:

  • All content will be agreed with you before sending
  • Design can be personalised
  • Personalisation of each email
  • We have the latest software to successful implement your campaign
  • Subject line testing
  • Detailed feedback and analysis on your campaign
  • Customer behaviour analysis
  • An unrivalled customer service
  • Customised service specific to your requirements

Digital Marketing Services

Search Engine Optimisation

Granite Digital have been successfully involved in SEO for many years. Our Search Optimisation (SEO) services are varied and extensive with the objective of always achieving maximum visibility for our clients' online content in the SERP’s (search engine results pages).

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Search Marketing Audit

In today’s world search engines are a primary source of information for millions of people. Search Engines like Google, Yahoo and Bing (formerly MSN) are often the first port of call for people looking for information.

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Search Engine Marketing

Granite Consulting are one of Ireland’s leading digital marketing agencies, with a proven record for delivering results and new business for our clients through search engine marketing.

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Pay Per Click Management

Pay Per Click (PPC) is an online advertising model where advertisers pay the publisher on a "cost per click-through" basis. Led by Google AdWords, it is the primary advertising model on search engines and their advertising networks.

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Blogging

A blog features diary-type commentary and links to articles on other websites. Blogging is useful for marketing and in particular search engine optimisation. There are plenty of other benefits to blogging.

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Email Marketing

Traditional mail can be costly and time consuming. It can also slow lead times and is difficult to measure. With Email Marketing you can interact with your customers in the most cost effective and environmentally friendly way.

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Digital Media Buying / Display Advertising

We have huge and broad experience of managing online display advertising campaigns for varied clients. Unlike traditional advertising, digital display media involves programmatic advertising to automate the decision-making process of digital media buying.

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