Digital Marketing

As one of Ireland's leading Digital Marketing Agencies, Granite plan, execute and measure your digital strategy to help create a successful online presence for your business or organisation.

What is Digital Marketing

  • Digital Marketing is the promotion of your brand, product or service online.
  • Digital Marketing includes many advertising channels including SEO (Search Engine Optimisation), email marketing (e-newsletters), Social Media marketing, Pay per click advertising (e.g. Google AdWords), Brand Monitoring and Reputation Management.
  • Digital Marketing is an essential part of the marketing mix. It has grown rapidly in the past few years as more and more businesses are realising the importance of a good online presence

Why should you engage in Digital Marketing?

People trawl the net daily for the latest special offers and low cut prices. A well marketed presence online is vital to attract these customers and to keep up with your competitors. If your presence online is weak you can be assured that competitors are scooping up YOUR potential customers.

The amount of regular internet users is growing rapidly. This is your audience. They are online and waiting to be pitched to. You can attract new customers as well as look after your existing customers. It doesn’t take a genius to figure out that people are not likely to wade through pages and pages of Google results to find you. When you’re on the first page of Google your web hits will sky rocket and the chances of making a ‘sale’ increases dramatically.

The great thing about Digital Marketing is that it is easier to measure over traditional marketing methods. We can test a wide array of tactics and evaluate the results. Going forward, we are able to customise a campaign that works for you thus eliminating the money wasting and risk taking factors which can incur with traditional marketing.

To summarise; a well designed website which is well laid out with clear direction combined with SEO optimised web pages to ensure the web search engines rank you well is what you need to get ahead.

Digital Marketing has never been so important

Digital Marketing Services

Search Engine Optimisation

Granite Digital have been successfully involved in SEO for many years. Our Search Optimisation (SEO) services are varied and extensive with the objective of always achieving maximum visibility for our clients' online content in the SERP’s (search engine results pages).

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Search Marketing Audit

In today’s world search engines are a primary source of information for millions of people. Search Engines like Google, Yahoo and Bing (formerly MSN) are often the first port of call for people looking for information.

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Search Engine Marketing

Granite Consulting are one of Ireland’s leading digital marketing agencies, with a proven record for delivering results and new business for our clients through search engine marketing.

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Pay Per Click Management

Pay Per Click (PPC) is an online advertising model where advertisers pay the publisher on a "cost per click-through" basis. Led by Google AdWords, it is the primary advertising model on search engines and their advertising networks.

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Blogging

A blog features diary-type commentary and links to articles on other websites. Blogging is useful for marketing and in particular search engine optimisation. There are plenty of other benefits to blogging.

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Email Marketing

Traditional mail can be costly and time consuming. It can also slow lead times and is difficult to measure. With Email Marketing you can interact with your customers in the most cost effective and environmentally friendly way.

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Digital Media Buying / Display Advertising

We have huge and broad experience of managing online display advertising campaigns for varied clients. Unlike traditional advertising, digital display media involves programmatic advertising to automate the decision-making process of digital media buying.

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